With new technology, business models and taste-makers constantly shifting in modern media, the music industry has had to adapt and embrace change at a rate that would have seemed unimaginable 30 years ago.

As members of the Austin, Texas music and entertainment communities, we have found that the best way to stay nimble and ahead of the curve with these new developments is to work together.

Given the strength of our reputations in both the world of live music and in various fields of technology, forging a Music Industry Collective that combines the artistic talents, marketing mastery and forward thinking required in the new music economy is the most effective way to move the needle.

As a formidable group of professionals with similar goals in mind, that is exactly what we are doing. The dissolve of industry behemoths in other markets presents local music veterans and newcomers alike with the opportunity to take stock of the resources close at hand in the Austin area, and in other Texas cities, and to maximize their impact with the strength of an organized, co-operative association that elevates creative endeavors and the profile of this professional community as a whole.

MICA is a group of local and global music businesses that share a love of Austin’s music culture and hope to see it grow and succeed in new ways. The talent assembled in these ranks includes: Artist management, festival organizers, business development leaders, interactive developers, publicity mavens, advertising gurus, licensing and supervision upstarts and many more talented groups and individuals who are lending their talents and networks to foster the growth of the music industry in the capital city.